BIG MARKETING
FOR SMALL BUSINESS
The
Collection
VALENCIA
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
THE SPRITZ
COLLECTION
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
Imagine having a seasoned marketing leader who knows strategy, systems, and growth inside out—without the full-time salary. That’s what Black Moth Marketing is: a part-time, high-level marketing partner who steps in to help drive your business forward and make sure everything gets executed perfectly.
For a very small business, it feels like finally having someone take the weight off your shoulders. No more guessing on social posts, email campaigns, client retention, and branding on your own. Instead, you get the clarity of a roadmap, the consistency of a plan, and the peace of mind that marketing is being driven by expertise—while you stay focused on running the business you love.
Our Jump Start service is like a turbo button that skips the line and gets you marketing faster and better. We'll fine tune your messaging, take you step-by-step through a client experience audit together and then set up our robust marketing infrastructure. We'll customize our system for your business and create a marketing plan that attracts and nurtures leads as if you had an entire sales team growing your business every single day.
Once your marketing system is set up, we become your remote chief marketing officer for a fraction of what it would cost you to actually have one. Our 3% Club members receive easy-to-customize templates for all marketing content each month along with a group call to answer questions and tell you exactly how to implement your marketing for the month. We are available to answer member questions through our client portal at any time during business hours.
WHAT WE DO
THE BLACK MOTH MARKETING SYSTEM
social media
By posting helpful and inspiring content, you can reach a lot of people who may be searching for a business like yours. This is the first step to creating engaged leads.
LEAD GENERATORS
This content (written, video, samples, presentations, podcasts, calls, etc.) solves a problem your ideal client has as a free service. It gives a taste of your paid services and shows what it’s like to work with you. It builds trust and respect when done well and makes them want to pay to work with you. Lead Generators are also the best way to convert cold leads to email subscribers.
EMAIL MARKETING
When done right, email marketing can act as a digital sales team. Automated email sequences (think: welcome sequence to slowly keep a conversation going with new audience members) are a CRUCIAL part of your marketing system. Your email marketing will be the delivery system for your lead generators as well as the place you get to engage 1-on-1 with warm leads. Your email newsletter is one way you will share blog posts with your audience.
A BLOG
A blog is simply a library of articles on your website. By providing this library of content you are able to answer hesitations or questions, educate and inspire people who might want to work with you, show your experience and expertise, give examples of how you solve their problem, and build SEO (help people find you through internet searches) by having lots of great keywords used throughout your website. When done well, a blog reads like a magazine that people can’t get enough of and gives people a reason to keep coming back to your site even when they aren’t quite ready to buy.
client experience
One of the first things we do with each business we work with is to walk through the entire client experience you provide and do an audit together. We look for: missed opportunities, what is working and can be doubled down on, bottlenecks that can be removed, and what can be added to create stark-raving fans that want to tell everyone they know. While this may not seem like an aspect of marketing, it's a huge mistake to invest in marketing and gain new clients only to lose them to a subpar experience.
WARM OUTREACH
While apps and automation are amazing, effective and absolutely necessary, there is nothing more effective than individually reaching out to a warm lead or existing client to offer services or somehow make their life better. The extent that this is possible to do sustainably varies from one business to the next, but our system includes ways to help you at least do as much as possible.
get more clients + increase the lifetime value of all of them
SPECIAL PROJECTS
These are anything from workshops to open houses to informative video series or even just an fun sale or promotion. We support you with tried and true ideas that might work for your business and are here to help you implement them with success.
UNTIL WE'RE IN TOUCH:
Learn all things small business marketing with us. We'll take you down the rabbit hole of awesomeness.
I am obsessed with all things marketing...
I am so obsessed with marketing, I actually started a business just to market it. During a pandemic. And it worked.
We did a week's worth of sales during our Grand Opening weekend.
We did almost a half million in sales during our first full year open selling only locally.
We had over 5000 followers on Instagram after being open 3 months.
We had a line through the shop every week or our Friday Flower Happy Hour.
We grew our email list to 3000+ people in 2 short years.
Hi! I'm Becky
ON THE BLOG:
REVIEWS
loved and trusted
by 50+ others
"I've been working with Black Moth for over 6 years and they never steer us wrong!"
Heather
Banks Nutrition Functional Medicine
"I didn't even know I needed help with marketing but we've had a waitlist and every class is full ever since I started using Black Moth."
ASHLEY
Yoga Studio Owner
"When we opened our shop, we knew our concept was good but struggled to be consistent. Getting monthly content makes it so easy to be consistent"
Catherine
Nine Twenty-Two Shop
We are booked solid...sometimes a month out! But, even better we have slowly noticed that the quality of our clients has also gotten better!"
JESSICA
Spa Owner
