BIG MARKETING
FOR SMALL BUSINESS
The
Collection
VALENCIA
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
THE SPRITZ
COLLECTION
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
Finally...a way to bring in new clients consistently
(while you sleep)
without wondering if it's actually working
or spending a penny on advertising.
Go from guessing and stressing to a steady stream of good quality clients.
(ALL FOR THE COST OF A PART-TIME EMPLOYEE)
HOW IT WORKS
The Foundation
We’ll start with a focused 1-on-1, 60-minute strategy session designed to uncover exactly what your ideal clients need to hear to confidently choose you. This messaging will then be used across all of your marketing—so every email, post, or page consistently speaks to your ideal clients and moves them closer to working with you.
We'll also walk through every step of your client experience and brainstorm ways to keep them coming back and inspire them to tell everyone they know.
Set Up The System
My marketing system is then plugged into and customized for your business to make it fit your needs precisely...including an optimized website, email marketing with automated sequences, a social media scheduling app, a lead generator, a library of articles on your website to increase search engine results and position you as the expert, a client experience audit and special events and promotions plan.
I'll have you set up with a marketing system that captures new leads and then continually nurtures them until they become clients in just a few weeks.
Expert Execution
Once set up, my team handles the day to day content creation and implementation. We handle everything professionally and flawlessly...as if you have a whole sales team and an actual marketing department.
Within just a few months, we'll help you stand out from the crowd of local businesses, increase the number of new clients you bring in, extend the lifetime value of those you already have, and give you the peace of mind that you are perpetually growing your business.
Which small business are you?
There are almost NO resources for marketing a very small business. Most small business are stuck in at least one of these scenarios...
• You run specials, discounts and promotions whenever you need a boost in sales but notice it either works a little less each time or you are tired of having to discount your services to get clients.
• You post randomly on social media - usually guessing what the best message is - with little consistency and minimal results.
• Your website is confusing and/or not the best looking. It tells what you want people to know - NOT what potential clients need to hear and has no way to collect contact info from potential leads.
• You've spent a lot on ads or attending events that you thought would put you in front of great potential clients with very little return.
• You know your services are really, really good. You just don't know how to get the word out.
• Your business is well-run with a great concept and you just need more people to know about it but have no idea how to make that happen.
Marketing is an art and we've mastered it so you don't have to.
THE BLACK MOTH MARKETING SYSTEM
social media
By posting helpful and inspiring content, you can reach a lot of people who may be searching for a business like yours. This is the first step to creating engaged leads.
LEAD GENERATORS
This content (written, video, samples, presentations, podcasts, calls, etc.) solves a problem your ideal client has as a free service. It gives a taste of your paid services and shows what it’s like to work with you. It builds trust and respect when done well and makes them want to pay to work with you. Lead Generators are also the best way to convert cold leads to email subscribers.
EMAIL MARKETING
When done right, email marketing can act as a digital sales team. Automated email sequences (think: welcome sequence to slowly keep a conversation going with new audience members) are a crucial part of your marketing system. Your email marketing will be the delivery system for your lead generators as well as the place you get to engage 1-on-1 with warm leads. Regular email newsletters have the highest return on marketing actions for small business.
A BLOG
A blog is simply a library of articles on your website. By providing this library of content you are able to answer hesitations or questions, educate and inspire people who might want to work with you, show your experience and expertise, give examples of how you solve their problem, and build SEO (help people find you through internet searches) by having lots of great keywords used throughout your website. When done well, a blog reads like a magazine that people can’t get enough of and gives people a reason to keep coming back to your site even when they aren’t quite ready to buy.
client experience
One of the first things we do with each business we work with is to walk through the entire client experience you provide and do an audit together. We look for: missed opportunities, what is working and can be doubled down on, bottlenecks that can be removed, and what can be added to create stark-raving fans that want to tell everyone they know. While this may not seem like an aspect of marketing, it's a huge mistake to invest in marketing and gain new clients only to lose them to a subpar experience.
WARM OUTREACH
While apps and automation are amazing, effective and absolutely necessary, there is nothing more effective than individually reaching out to a warm lead or existing client to offer services or somehow make their life better. The extent that this is possible to do sustainably varies from one business to the next, but our system includes ways to help you at least do as much as possible.
get more clients + increase the lifetime value of all of them
SPECIAL PROJECTS
These are anything from workshops to open houses to informative video series or even just a fun sale or promotion. We support you with tried and true ideas that might work for your business and are here to help you implement them with success.
Get on the list / GET ON THE LIST / GET ON THE LIST
NOT YOUR AVERAGE EMAIL NEWSLETTER
Ideas you can steal, juicy tidbits you can use asap and deep dives into small business marketing...all for free whether you work with us or not.
"Truly Black Moth's emails are the only emails I genuinely look forward to."
"When you show up in my inbox, I settle in with an espresso and get ready to enjoy myself."
Get on the list
WE'RE HERE TO HELP
Learn all things small business marketing with us. We'll take you down the rabbit hole of awesomeness.
Want a chief marketing officer for the cost of a part-time employee?
Join The Club
🧡 WHY YOU'LL LOVE IT:
Done-for-You marketing that small businesses can afford.
When it comes to marketing, statistics show, only about 3% of small businesses are willing to do what it takes. Are you ready to be part of that 3%?
work with us
I am obsessed with all things marketing...
I am so obsessed with marketing, I actually started a business just to market it. During a pandemic. And it worked.
We did a week's worth of sales during our Grand Opening weekend.
We did almost a half million in sales during our first full year open selling only locally.
We had over 5000 followers on Instagram after being open 3 months.
We had a line through the shop every week or our Friday Flower Happy Hour.
We grew our email list to 3000+ people in 2 short years.
Hi! I'm Becky
ON THE BLOG:
REVIEWS
loved and trusted
by 50+ others
"I've been working with Black Moth for over 6 years and they never steer us wrong!"
Heather
Banks Nutrition Functional Medicine
"I didn't even know I needed help with marketing but we've had a waitlist and every class is full ever since I started using Black Moth."
ASHLEY
Yoga Studio Owner
"When we opened our shop, we knew our concept was good but struggled to be consistent. Getting monthly content makes it so easy to be consistent"
Catherine
Nine Twenty-Two Shop
We are booked solid...sometimes a month out! But, even better we have slowly noticed that the quality of our clients has also gotten better!"
JESSICA
Spa Owner
